through a bard or as an epic poem or as a 
Hollywood film starring Kirk Douglas or what. How 
do you access the content if you don’t know 
something about the medium first?” And so his 
hyperbolic stretch was always to go back to the 
medium that was the hidden ground. He loved the 
figure/ground relationship. He always said that it’s 
the out of awareness aspects of communication 
that is where the action is. The content, where 
you’re focused, where your attention is focused 
on the figure, is almost meaningless. I mean, who 
would be interested in a Laverne and Shirley   rerun 
at this point in terms of its content? Well, some 
people would. But there’s a ratio of interest there.